In his recent book titled Predictably Irrational, Dan Ariely provides evidence that our decisions are influenced by the structure of choices available to us. More specifically, we like to narrow our choices to options that can be compared.
It is thus possible that one of the factors driving the 2008 general election in Malaysia is the election strategy of the opposition party in fielding only one candidate against the candidate from the ruling coalition, Barisan Nasional (BN). One can imagine that the sight of only two available candidates makes it easier for many voters to decide whom to vote for.
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